Rising to the Top
This is a story of how a newcomer emerged to be one of the top hotels in Angeles City, Pampanga, and Clark, Philippines.
Prime Asia – Hotel & Tourism Case Study
Prime Asia Hotel was a newly-built hotel at the heart of Angeles City, in the province of Pampanga, Philippines. With new facilities and the first hotel with a roof-deck pool, they were all excited to give guests the best stay while in Angeles City and Clark.
When they started in 2014, the owner and top executives of Prime Asia had limited knowledge about online marketing. The biggest challenge was to get online visibilty and gain market share in a very competitive hotel industry.
The problem is, no one knew who Prime Asia was.
We started by aligning our business goals with the marketing goals during a series of meetings held in a couple of months.
Learning that two hotels had the monopoly on most of the customers, we have to get NEW customers and retain them as LOYAL customers. We created a highly-converting website and executed extensive omni-channel marketing campaigns. Prime Asia was the first hotel in Angeles to have a SUCCESSFUL ONLINE BOOKING SYSTEM that is in-house and not managed by third-party agencies.
Rising to the Top
Today, Prime Asia has gained the reputation of being one of the best hotels to stay in Angeles and Clark. Their guests mainly comprised of families, corporate individuals, and international guests. They got the market share they were aiming for, and is the preferred hotel of the growing number of tourists.
Aside from managing and maintaining the website and spearheading the marketing initiatives, we also EMPOWER employees. We train the Sales & Marketing of Prime Asia Hotel on how to handle the channel manager, respond to inquiries, handle guest complaints, and sell online.
We are proud to have been working with Prime Asia Hotel since Day 1, and are happy to be growing with them in the hospitality industry.
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